JORGE

A person behind
the words.

Jorge Torres, communication consultant, creative director, and writer in Monterrey, Mexico.

I’m Jorge, a writer and creative based in Monterrey.

I’m interested in identity, memory, and stories from everyday life. I write to explore what we think we know about ourselves and the places we inhabit.

I have built my career at the intersection of creativity, communication, and words. My work usually begins by understanding what a brand, organization, or person needs to say. Then I find a relevant way to say it and coordinate the teams needed to turn that idea into reality.

My experience also includes communication consulting for organizations, institutions, and public figures, developing strategies, narratives, messages, and solutions for contexts that require insight, agility, and discretion.

I have participated in institutional and political communication projects at the municipal, state, and national levels, from strategy and concept development to team coordination and communication operations.

WHAT I DO

01

Creative direction

Concepts, campaigns, storytelling, scripts, and creative team leadership.

02

Communication consulting

Strategy, narratives, key messages, and counsel for brands, organizations, institutions, and public figures.

03

Strategy + operations

Turning communication decisions into action by coordinating teams, production, and execution in contexts that demand agility.

CAREER

2024–2026

M58

Creative Agency & Consultancy

Creative Lead

2021–2022

WILD

Creative Agency

Creative Director

2019–2021

EPAM NEORIS

Technology & Digital Transformation Consultancy

Global Communications and Content Manager

BRANDS

U-ERRE · UDEM · UANL · Whirlpool · Arca Continental · 7-Eleven · Petro Seven · John Deere · GM Financial