JORGE
A person behind
the words.

I’m Jorge, a writer and creative based in Monterrey.
I’m interested in identity, memory, and stories from everyday life. I write to explore what we think we know about ourselves and the places we inhabit.
I have built my career at the intersection of creativity, communication, and words. My work usually begins by understanding what a brand, organization, or person needs to say. Then I find a relevant way to say it and coordinate the teams needed to turn that idea into reality.
My experience also includes communication consulting for organizations, institutions, and public figures, developing strategies, narratives, messages, and solutions for contexts that require insight, agility, and discretion.
I have participated in institutional and political communication projects at the municipal, state, and national levels, from strategy and concept development to team coordination and communication operations.
WHAT I DO
Creative direction
Concepts, campaigns, storytelling, scripts, and creative team leadership.
Communication consulting
Strategy, narratives, key messages, and counsel for brands, organizations, institutions, and public figures.
Strategy + operations
Turning communication decisions into action by coordinating teams, production, and execution in contexts that demand agility.
CAREER
M58
Creative Agency & Consultancy
Creative Lead
WILD
Creative Agency
Creative Director
EPAM NEORIS
Technology & Digital Transformation Consultancy
Global Communications and Content Manager
BRANDS
U-ERRE · UDEM · UANL · Whirlpool · Arca Continental · 7-Eleven · Petro Seven · John Deere · GM Financial