U-ERRE
Laboratory
of the future.
A campaign that turned an innovative educational experience into a reason to feel: I found my university.
How could an innovative educational experience become a compelling reason for students and parents across Mexico to feel they had found the right university?
Challenge the status quo of academic preparation.
Present U-ERRE as a laboratory of the future that challenges the status quo of academic preparation.
I led the creative direction and developed the key messages, scripts, and execution that became the campaign.